Brand Tuned Podcast 

with Shireen Smith

Smart Marketing, Better Branding podcast hosted by Shireen Smith focuses on how to manage a brand. It explores the topic of branding using the TUNED framework which stands for Think IP First!, Understand your market! Name it right! Establish the brand strategy! And Drive the strategy!

Brand Tuned Podcast 

with Shireen Smith

The podcast shares useful content on branding, and brand management for designers, marketers & entrepreneurs seeking to create distinctive brands, using the TUNED framework from Shireen’s Brand Tuned book. It is the only podcast on branding that covers intellectual property which is intrinsic to branding.

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Featured Episodes

 Building the Dent
 Brand

 

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 Brand Strategy With
 Mark Ritson

 

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 Why Branding Needs to be
 Interdisciplinary to 
 Benefit Clients 

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 Business
 Storyteller

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All Episodes

 Understanding
 Research and
 Diagnosis

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 What You Need to Know
 When Choosing a
 Domain Name

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 What to Consider
 When Formulating
 Your Brand Strategy

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  Using Gut Reactions
  to Support Your
  Brand Strategy

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  How to Develop an
  Exit Plan for Your
  Business

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 How to Develop Your
 Ideas using Product
 Market Fit

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Brand Strategy With Mark Ritson

 

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 What is a Business
 Model? 

 

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  Engaging Services
  For Your Brand

 

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  Things to Consider 
  When Hiring a 
  Designer

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  Why Entrepreneurial
  Skills Are Important

 

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 Does Copyright
 Protect Names      

 

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 Creating Kick-Ass
 Content Strategy

 

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 What Makes an
 Outstanding Brand

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 How to Create a System
 For Your Digital Marketing
 Success

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 Part 3 - Steps you Need to
 Take to Protect Your Idea
 For an App

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 Joyful Marketing
 With Shannon Hernandez

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 Part 2 - I have an
 Idea For an App,
 How to Protect it?

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 How to Get And Stay
 Profitable

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Part 1 - How to Protect your App Idea from Being Copied

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 Transforming the Human
  Spirit Through the Power
 of Creativity

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Why is Failing to Capture Your Intellectual Property a Costly Problem?

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The Right Mindset is Critical for Success in Life and Business

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Intellectual Property – The Challenges of Protecting Ideas

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Stop Assuming Your Customer is A Big Sophisticated Brand

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 Trademarking a
 Colour

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