Smart Marketing, Better Branding podcast hosted by Shireen Smith focuses on how to manage a brand. It explores the topic of branding using the TUNED framework which stands for Think IP First!, Understand your market! Name it right! Establish the brand strategy! And Drive the strategy!
Brand Tuned Podcast
with Shireen Smith
The podcast shares useful content on branding, and brand management for designers, marketers & entrepreneurs seeking to create distinctive brands, using the TUNED framework from Shireen’s Brand Tuned book. It is the only podcast on branding that covers intellectual property which is intrinsic to branding.