Brand Tuned Podcast 

with Shireen Smith

Brand Tuned podcast is all about the 'what and why of branding' and how to avoid commoditisation through better differentiation and positioning. It also discusses why distinctiveness involves intersecting brand creation with intellectual property (IP) and brand protection.

Brand Tuned Podcast

is all about the 'what and why of branding' and how to avoid commoditisation through better differentiation and positioning. It also discusses why distinctiveness involves intersecting brand creation with intellectual property (IP) and brand protection.

 

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Featured Episodes

 The Changed Branding
 Industry

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Is it Time to Change the Creativity First Mentality
In Branding?

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 On Brand, Advertising
 & More
 

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 Mark Ritson on
 Differentiation and
 Positioning

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All Episodes

 Differentiation


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 Brand Positioning 


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 Differentiation and Positioning for Small Businesses

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 Sales Differentiation
 Strategy

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 Building the Dent
 Brand

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 Descriptive or
 Distinctive Name?

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On Brand, Advertising & More

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 Business Storyteller


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 Why Every Business Needs to Know About Trade Secrets

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 The Power of Animation
 in Branding

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 How to Move Beyond Your
 Job Role To Trusted
 Adviser

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 Becoming A Company Of
 One

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 Creating Passion
 Brands

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 The Marketing Meetup
 Community

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 Rebranding Rethink Press


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 Colour Psychology


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 Strategy For Creating
 Hype

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 Dumbing Down of
 Brand Assets 

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 Market Orientation &
 Segmentation 

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 The Changed Branding
 Industry

 
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 Segmentation & Targeting
 - Branding Industry

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 Mark Ritson on
 Differentiation and
 Positioning

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 Which Business Model?


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 How To Stand Out From
 Your Competition —
 Niching

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 Somi Arian interviews
 Shireen
 

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 Niche Investment Comms
 

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 On Brand, Advertising
 & More
 

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 Positioning with Paige
 Arnof-Fenn

 

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 Why Not to Rely On Colour
 To Stand Out

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Is it Time to Change the Creativity First Mentality In Branding?

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 Descriptive or
 Distinctive Name?

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 How To Brand
 Using Trademarks
 Strategically

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  Verbal Identity with
  Rob Meyerson

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  Interview About
 Brand Tuned

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  Is IP a Constraint on
 Creativity?

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  Branding and
 Distinctiveness

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  Raising Women's
 Socioeconomic Status

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 Logo Design
 Process

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 Creating a Meaningful
 Brand 

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 Brand & Intellectual
 Property for Startups
 Vox Pops

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 100th Episode Celebration
 of Brand Tuned

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 The Role of IP in
 Branding

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 Distinctiveness v Differentiation — Why Focus on Distinctiveness

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 The Brand Starts From
 Inside Out

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 Brand Positioning and 
 Messaging 

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 The Key Role of Values
 With Chet Morjaria 
 

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 Insights On Setting Up In
 Business from a Serial
 Entrepreneur

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 How To Grow Your
 Business Using SEO

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 Chris Kneeland on Cult
 Branding

 

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Brand Naming Hierarchy -Essentials to Consider When Naming Your Brand

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 Brand and Business
 Strategy

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 How to Brand and
 Differentiate Your Online
 Business

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 Marketing is Too
 Important to be Left
 To Marketers

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 How to Stand Out With
 Unique Expertise – Go
 Narrow and Broad

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 Understanding
 Research and
 Diagnosis

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 What You Need to Know
 When Choosing a
 Domain Name

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 What to Consider
 When Formulating
 Your Brand Strategy

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  Using Gut Reactions
  to Support Your
  Brand Strategy

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  How to Develop an
  Exit Plan for Your
  Business

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 How to Develop Your
 Ideas using Product
 Market Fit

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Brand Strategy With Mark Ritson

 

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 What is a Business
 Model? 

 

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  Engaging Services
  For Your Brand

 

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  Things to Consider 
  When Hiring a 
  Designer

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  Why Entrepreneurial
  Skills Are Important

 

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 Does Copyright
 Protect Names      

 

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 Creating Kick-Ass
 Content Strategy

 

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 What Makes an
 Outstanding Brand

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 How to Create a System
 For Your Digital Marketing
 Success

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 Part 3 - Steps you Need to
 Take to Protect Your Idea
 For an App

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 Joyful Marketing
 With Shannon Hernandez

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 Part 2 - I have an
 Idea For an App,
 How to Protect it?

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 How to Get And Stay
 Profitable

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Part 1 - How to Protect your App Idea from Being Copied

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 Transforming the Human
  Spirit Through the Power
 of Creativity

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Why is Failing to Capture Your Intellectual Property a Costly Problem?

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The Right Mindset is Critical for Success in Life and Business

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Intellectual Property – The Challenges of Protecting Ideas

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Stop Assuming Your Customer is A Big Sophisticated Brand

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 Trademarking a
 Colour

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 Guide for Startups to
 Get Investors

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 How to Protect a
 Trademark
 Internationally

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Improving Your Profit Growth by Differentiating Your Business

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Why is Failing to Capture Your Intellectual Property a Costly Problem?

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How to Turn Blogging Into a Huge Income

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Intellectual Property – The Challenges of Protecting Ideas

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 How to Manage a Successful Digital Marketing Agency

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 What is
 Copyright? 

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 Using Video to
 Scale Your Business

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Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy

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 Understanding
 Secrets of
 Successful Sales

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 How to Protect Ideas
 Against Theft by
 Competitors and Others

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 The Why and How of A
 Perfect Pitch For Your
 Business

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What is Intellectual Property and What You Need to Know About It

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 Franchising, All You Need
 To Know

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Brand Names and Trademarks – What We Can Learn From O. Wilde

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 Why You Should Sell on
 Amazon

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 How to Start An Online
 Business Taking Action in
 the Right Order 

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 How to Use the Brand To
 Guide Your Business
 Journey

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 Managing Your Brand


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 Brand Purpose Leads to
 More Success

 

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 The Knowledge
 Economy

 

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 From Corporate Executive to
 Building A Personal Branding
 and Marketing Business

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 Are You Getting Engagement On Your Social Media Posts?

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How People Can Manage Their Social Media

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Part 2 Licensing And Franchising, What Is The Difference And Does It Matter?

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Creating His Business and Growing it Through Franchising

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Part 1 Licensing And Franchising, What Is The Difference And Does It Matter?

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 Creating the Team
 Culture

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 Why Begin With the
 End in Mind

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Why Have a Brand Strategy
for Your Business? Part 2

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Brands Staying Relevant at a Time of Deep Crisis

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Why Have a Brand Strategy for Your Business? Part 1

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 What Business Are You Really In?

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How Brand, Branding and Marketing Impact Your Business Success

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3 Facts About Copyright Everyone Should Know

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 Building a Translation Business

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 How to Increase the Value of Your Business Without Increasing Turnover

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 Building a Business
 to Exit

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 Continuous Improvement – Get Going with Your Podcast

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 Brand Naming Process From Brand New Name Book

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Accountant's Perspective on IP Value & Importance of IP Foundations

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 Why Brand Protection is Important in Marketing

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Why a Brand Triage Increases Reach

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 A Product Designer's Perspective on Branding

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 Develop Your Personal Brand and Grow Your Business

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 What Not To Do When Branding

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 How To Understand Your Customers Better than Your Competitors

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 Rethinking Your Brand? Use IP Strategically

 
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 Growing and Selling his
 Distilled SEO Consultancy

 

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 Branding Home and Interior Sector Businesses

 

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 How a Focus on the Right
 Niche Led To Success

 

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 An Employee Centered
 Approach to Branding

 

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Add Then Multiply Approach to Achieving Unprecedented Growth

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Branding Financial Services Businesses For Growth

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 Branding Early Stage
 Businesses

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 Business Storyteller


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 Building the Dent
 Brand

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 Why Branding Needs
 to be Interdisciplinary
 to  Benefit Clients

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