Smart Marketing, Better Branding podcast hosted by Shireen Smith focuses on how to manage a brand. It explores the topic of branding using the TUNED framework which stands for Think IP First!, Understand your market! Name it right! Establish the brand strategy! And Drive the strategy!
Brand Tuned Podcast
with Shireen Smith
The podcast shares useful content on branding, and brand management for designers, marketers & entrepreneurs seeking to create distinctive brands. It is the only podcast on branding that covers intellectual property which is intrinsic to branding. Using the TUNED framework outlined in Shireen's forthcoming book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property, the podcast explores how to ‘Think IP First’, ‘Understand your market’, ‘Name it right’, ‘Establish your brand strategy’, & ‘Drive your strategy’.