Brand Tuned Podcast 

with Shireen Smith

Smart Marketing, Better Branding podcast hosted by Shireen Smith focuses on how to manage a brand. It explores the topic of branding using the TUNED framework which stands for Think IP First!, Understand your market! Name it right! Establish the brand strategy! And Drive the strategy!

Brand Tuned Podcast 

with Shireen Smith

The podcast shares useful content on branding, and brand management for designers, marketers & entrepreneurs seeking to create distinctive brands. It is the only podcast on branding that covers intellectual property which is intrinsic to branding. Using the TUNED framework outlined in Shireen's forthcoming book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property, the podcast explores how to ‘Think IP First’, ‘Understand your market’, ‘Name it right’, ‘Establish your brand strategy’, & ‘Drive your strategy’. 

Subscribe on

Listen on Stitcher

All Episodes

How to Develop Your Ideas using Product Market Fit

Listen Now

Brand Strategy With Mark Ritson

 

Listen Now

What is a Business Model? 

 

Listen Now
Listen Now

 Engaging Services
 for Your Brand

 

Listen Now

 Things to Consider 
 When Hiring a 
 Designer

Listen Now

 Why Entrepreneurial
 Skills Are Important

 

Listen Now

 Does Copyright
 Protect Names      

 

Listen Now

 Creating Kick-Ass
 Content Strategy

 

Listen Now