How to Brand and Differentiate your Online Business

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Rand Fishkin, co-founder and CEO of SparkToro has dedicated his professional life to helping people do better marketing. 

Show Notes

This episode is essential for anyone wanting to create a successful business online as Rand shares insights on what constitutes a good name for an online business and how SEO and other methods help to successfully market your business online. 

We discuss differentiation in a crowded space and using your creativity to find new ways to do the same thing or do things better and identify gaps. We cover:

  • Keyword-rich names
  • In-depth insights on SEO
  • Helpful SEO keyword research tools
  • Rand’s business journey — how he started
  • What SparkToro does and how it can help you
  • What constitutes a good name for an online business
  • How to brand and differentiate your online business 
  • Rand’s interest in blogging and social media
  • Social media — is it worthwhile for small businesses to spend time on?

LinkedIn - Rand Fishkin
Twitter - @randfish

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