Training in Branding and IP
Our flagship course is the Brand Tuned. Our brand creation courses are detailed below.
Bonus Brand Tuned Program
The Bonus Brand Tuned Program is a comprehensive training in the intellectual property aspects of branding. It discusses naming and other identifiers such as symbols, characters, jingles, sounds, colours, shapes, and taglines and what's involved to choose distinctive ones. The course is based on nearly 30 years of experience supporting business owners in international brand protection matters. It's an 8 week program comprising micro content videos for ease of learning, case studies, and Q&A sessions. Learn more about the Brand Tuned Program.
Brand Strategy, Marketing and Positioning
This is a course you will want to do if you want to thoroughly understand what 'brand' actually means and signifies for businesses. It's all about what's involved to create and manage a brand, and how to promote it so you become known for what you would ideally like customers to associate with you. It takes account of best practice in marketing, including the evidence-based research from the Ehrenberg-Bass Institute. The course is suitable to take after the Brand Tuned program unless you are an IP lawyer, in which case you could enrol on this program without doing the Brand Tuned program. The course takes 6 weeks to complete and is appropriate for those who are happy to be self-guided as they learn how to create and improve their brand. If you want support with your branding then the Brand Tuned Accelerator is more appropriate. Learn more about the Brand Strategy, Marketing and Positioning.
The Brand Tuned Accelerator
The Accelerator program is a comprehensive 12-week online course supplemented with Q&As and a monthly mastermind Zoom meeting. It's for business owners and founders who want support to create their brand or to rebrand. It's suitable for ambitious leaders who understand the importance of brand to their future success, and who realise that a brand is about much more than a logo and designs. If you want to learn best practice insights and apply them to your own business and brand, and discuss your progress with like minded business owners then this is the program for you. Learn more about the Brand Tuned Accelerator.
