Frequently Asked Questions

It’s an 8-week on demand course on the IP aspects of branding. It gives you the knowledge and skills on the legal concept of distinctiveness, barriers to entry created by copyright, trademark, patent, design and confidentiality, how to choose and search names, apply brand architecture and use brand guidelines, and agreements to protect your IP Details of what each Milestone includes are on the course page. There is 8 hours of short video content with clear summaries of what each video covers. Watch what interests you. There are also podcasts and quizzes. All the content can also be accessed in audio and written form. You get lifetime access to the course content so can revisit Milestones as necessary.

Yes, the course focuses on general IP principles that apply in business worldwide. Case examples are drawn from various countries to illustrate points. The program doesn’t teach country specific laws. It’s not about the minutiae of IP laws as it’s a business course. It’s suitable for everyone who wants to better understand how Brand IP works.

Most branding courses focus on marketing, strategy, or design. Brand Tuned combines branding, intellectual property, and business strategy to help you create brands that are distinctive, legally protectable, and built for long-term success.

No. The program is suitable for beginners as well as experienced professionals. The concepts are taught in a practical way and do not require legal training.

The program is designed for business owners, brand strategists, marketers, designers, consultants, and anyone involved in creating, managing, or advising on brands.

No. The intellectual property principles taught are high-level and internationally relevant. The focus is on understanding how branding decisions affect ownership, distinctiveness, and brand protection rather than country-specific legal rules.

Yes. You'll learn how trademarks fit into the branding process, how to choose more protectable names, and how intellectual property considerations can influence brand strategy.

You will receive ongoing access to the course materials so you can learn at your own pace and revisit lessons whenever you need them.

Yes. Throughout the program, you'll have access to guidance and support from Shireen Smith, helping you apply the concepts and principles to your own branding challenges.

The Brand Tuned Program is currently available at 50% off, with a special enrolment price of £275.00.

We recommend enrolling while the reduced price is available.

You'll receive access immediately after your payment has been successfully processed.

Upon successful completion of the program, you will receive a certificate of completion and recognition of your achievement.

 You can pay securely using:

• Credit or debit card
• PayPal 

An invoice will be provided following your purchase for your records.

No. The enrolment fee includes access to all course materials included in the Brand Tuned Program.

Yes. While the Brand Tuned Program focuses on branding education, trademark registration, IP audits, brand naming, and other intellectual property services are available through Azrights, the specialist UK intellectual property law firm founded by Shireen Smith.

If you need help protecting your brand, trademarks, or other intellectual property assets, please contact us and we'll be happy to direct you to the appropriate service.