Bonus Brand Tuned Program

Bonus Brand Tuned

£550

WHAT YOU'LL GET:

8 on-demand milestones delivered in short micro-learning video lessons
Q&As
Brand Tuned Certificate of Completion
PDF instructions for embedding IP advice into your business or your clients’ business. There are a handful of processes and templates to use at appropriate points in time to secure your business’ IP on an ongoing basis. Their value is in the know-how you get for protecting your IP. It’s worth more than £1350 and is only available as a bonus.
Audio recordings of each Milestone so you can listen to the complete Milestone when out and about. The recordings are worth £250 because if I were to sell my training in audio form, I wouldn’t do it for less than that.
An eBook of the script of each Milestone as well as an eBook of the entire course so the content is more accessible and searchable. This is worth £450 because you get the entire script of the course. It’s not an eBook I’d be willing to sell but if I did, I’d charge at least £450.
A template for agencies or contractors to use so their terms clearly detail what a branding project covers, and the rights being assigned. If your contractor doesn’t have their own terms, ask them to use this template to govern the contract with you. Don’t accept a vague, oral contract.
Access to the program throughout the life of the program.

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Bonus Brand Tuned + Brand Strategy

£687

WHAT YOU'LL GET:

8 on-demand milestones delivered in short micro-learning video lessons
Q&As
Brand Tuned Certificate of Completion
Brand Strategy, Marketing and Positioning course consisting of 6 on-demand modules delivered in micro learning videos giving you all you need to know to create and position a brand
PDF instructions for embedding IP advice into your business or your clients’ business. There are a handful of processes and templates to use at appropriate points in time to secure your business’ IP on an ongoing basis. Their value is in the know-how you get for protecting your IP. It’s worth more than £1350 and is only available as a bonus.
Audio recordings of each Milestone so you can listen to the complete Milestone when out and about. The recordings are worth £250 because if I were to sell my training in audio form, I wouldn’t do it for less than that.
An eBook of the script of each Milestone as well as an eBook of the entire course so the content is more accessible and searchable. This is worth £450 because you get the entire script of the course. It’s not an eBook I’d be willing to sell but if I did, I’d charge at least £450.
A template for agencies or contractors to use so their terms clearly detail what a branding project covers, and the rights being assigned. If your contractor doesn’t have their own terms, ask them to use this template to govern the contract with you. Don’t accept a vague, oral contract.
Access to the program throughout the life of the program.
A discount of £353 on the price of the 6-week Brand Strategy, Marketing and Positioning course so you get it for just £137 instead of for £490. That’s a bargain! You’d learn how to set your brand strategy and position your business for success. There’s much bullshit and incorrect advice out there about marketing. Learn how to understand buyers, choose a niche, and grow your brand getting best in-kind information to approach brand marketing and positioning correctly. This course comes after the 8-week Brand Tuned program and equips you to hone and develop your skills in branding, IP, brand protection and brand management. You’ll emerge with a holistic perspective and set of skills in branding and brand protection.

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What others are saying:

I am proudly adding a ⭐𝐌𝐈𝐋𝐄𝐒𝐓𝐎𝐍𝐄 to my creative career. I am thrilled to announce that I have been 𝐀𝐂𝐂𝐑𝐄𝐃𝐈𝐓𝐄𝐃 in ⚡ 𝐁𝐑𝐀𝐍𝐃 𝐏𝐑𝐎𝐓𝐄𝐂𝐓𝐈𝐎𝐍 (Intellectual Property) by the Brand Tuned Accreditation Program & Shireen Smith (IP Lawyer).
#BRANDPROTECTION + #BRANDCREATION GOES HAND IN HAND. It is my responsibility as a branding expert to provide accurate knowledge & fact-based findings to my clients. Leveling up my knowledge in brand creation & branding is vital, so I can guide and help my clients succeed.
I am glad that I took the decision to take this course, and I am looking forward to serving and advising my clients better.

- Valeria Aristidou

Brand Strategist | Graphic Designer | Branding Expert

The world 🌎 of BRAND is fascinating to me.

The branding industry has multiple disciplines and there’s a significant amount of evidence- based research on how brands develop distinctive brand assets and the critical concepts of building and protecting brand value.

I hadn’t appreciated the controversies that exist around concepts such as differentiation and brand purpose.

As lawyers, we learn to focus on IP but really getting to grips with what the branding community has to offer to help inform and shape our wider thinking has further opened my mind 🧐

I’ve been a fan of Shireen’s work, podcasts and articles since reading her book Brand Tuned, ‘The new rules of branding, strategy and intellectual property’.

Pleased to have recently completed the Brand Tuned Accreditation, that Shireen founded.

- Vitoria Jones