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Brand Tuned Program

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Brand Tuned

Β£275 (Save 50%)

WHAT YOU'LL GET:

  • 8 on-demand milestones delivered in short micro-learning video lessons
  • Brand Tuned Certificate of Completion

  • PDF instructions for embedding IP advice into your business or your clients’ business. There are a handful of processes and templates to use at appropriate points in time to secure your business’ IP on an ongoing basis.

  • Audio recordings of each Milestone so you can listen to the complete Milestone when out and about.

  • An eBook of the script of each Milestone as well as an eBook of the entire course so the content is more accessible and searchable.

  • A template for agencies or contractors to use so their terms clearly detail what a branding project covers, and the rights being assigned. If your contractor doesn’t have their own terms, ask them to use this template to govern the contract with you. Don’t accept a vague, oral contract.

  • Access to the program throughout the life of the program.

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What others are saying:

I am proudly adding a β­πŒπˆπ‹π„π’π“πŽππ„ to my creative career. I am thrilled to announce that I have been π€π‚π‚π‘π„πƒπˆπ“π„πƒ in ⚑ 𝐁𝐑𝐀𝐍𝐃 ππ‘πŽπ“π„π‚π“πˆπŽπ (Intellectual Property) by the Brand Tuned Accreditation Program & Shireen Smith (IP Lawyer).
#BRANDPROTECTION + #BRANDCREATION GOES HAND IN HAND. It is my responsibility as a branding expert to provide accurate knowledge & fact-based findings to my clients. Leveling up my knowledge in brand creation & branding is vital, so I can guide and help my clients succeed.
I am glad that I took the decision to take this course, and I am looking forward to serving and advising my clients better.

 

- Valeria Aristidou

Brand Strategist | Graphic Designer | Branding Expert

The world 🌎 of BRAND is fascinating to me.

The branding industry has multiple disciplines and there’s a significant amount of evidence- based research on how brands develop distinctive brand assets and the critical concepts of building and protecting brand value.

I hadn’t appreciated the controversies that exist around concepts such as differentiation and brand purpose.

As lawyers, we learn to focus on IP but really getting to grips with what the branding community has to offer to help inform and shape our wider thinking has further opened my mind 🧐

I’ve been a fan of Shireen’s work, podcasts and articles since reading her book Brand Tuned, ‘The new rules of branding, strategy and intellectual property’.

Pleased to have recently completed the Brand Tuned Accreditation, that Shireen founded.

 

- Vitoria Jones

Head of Legal at BEAUTY BAY