Things to Consider When Hiring a Designer
Shireen Smith / Catherine Lang-Cline
It's really important that if you find a graphic designer that you like to sit them down and really talk about, what it is that they gravitate towards in terms of style, there's definitely tons of styles of a graphic designer, there are people that say they get you and then they don't get you. It's worth having that conversation, what might have worked for somebody else might not work for you
In this episode Catherine explained:
My background essentially started as being a graphic designer myself, I did that for about 15 years and then flipped between being a freelancer and working for corporations. And then eventually I started my own business where now I find people for different organizations, be it large or small, that are in need of advertising marketing people.
I think it's really important that if you find a graphic designer that you like to sit them down and really talk about, what it is that they gravitate towards, there's definitely tons of styles of graphic design, there are people that, as they say, get you and they don't get you. So it's worth having that conversation, what might have worked for somebody else might not work for you. So, for example, if you're trying to sell like a new sort of motor oil, for example, it might not be the same graphic designer that works in the beauty industry or something like that. Granted, designers have a huge scope of tastes and range, but look at their work, see what they've done in the past. Talk about how they might approach your brand. And be really particular because I mean, your brand is everything. And if it's off the mark, then people aren't going to understand what it is you're trying to sell.
I think you should start with, why your company exists. I think everybody starts for a reason. Sometimes it's, maybe you lost your job, and you thought now is the time to, take what you know really well and create it into a company include that. And then, why the company exists, what the mission is, and what your values are, what are you trying to deliver to the customer, that's really important. And it could be anything as far as you know, a quality product, explain what that means. It's maybe something that's healing, something that makes people feel better, include all of that in there.
It's sometimes just worth to almost sit in as a therapy session with a designer and talk about what you're trying to do, and have them put the words together, have them put the design together. And the level that we're talking about for this, too, is fairly high up, it's somebody who has a fair amount of experience, you're not going to want somebody necessarily junior to do this. And it's worth the investment.
I think when you're starting with a person, keep everything in like a sketch sort of form getting started with like, just thumbnail ideas, some quick sketches, just say I want you to put together some things that are really loose before really, really investing a lot of time in it. I think that is hugely important too, because somebody might just come back to you with a completely finished piece. Again, putting a lot of time and, and hours into it. And you don't like it. So start from the beginning as keeping it just really just almost, I would consider like a conversational sort of drawing.
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