Branding Early Stage Businesses

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Introduction 

James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications.

Show Notes

James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications.

  • The work that a company needs to do prior to working with James includes:
    • Proof of concept through research
    • Market size
    • Competition analysis
    • Price points
  • James’ agency then adds different ways to communicate with their customers, employees, partners and joint venture partners and the company vision.
  • Why the world doesn’t need more start-ups, it needs more great businesses
  • The three phases James takes his clients through when he is consulting with them:
    • Vision and Mission
    • Visual design
    • Execution
  • Why you have to focus on core beliefs as a startup to move forward and stand out
  • The importance of being able to clearly articulate your values 

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