How To Understand Your Customers Better than your Competitors

Introduction

Chris Radford author of the book Attractive Marketing is a former marketing director of Pepsi and managing director at Head Sports

. His business, Differentiate (www.differentiate.co) supports business leaders to create better marketing and sales strategies.

His methodology, called The Attractive Thinking Approach is based on these five steps:
- Pinpoint - Understanding customer problems
- Position - Solving them better than your competitors
- Perfect - Creating Products customers love
- Promote - Making sure customers can buy them
- Pitch - Making it happen
He believes that people only buy emotionally from people they like but that they also want a product that leaves them feeling in control of a situation
Two simple tools he recommends to understand your customers better than your competitors is a customer interview and to survey the market using a research company that provide customer panels of representative groups.
Chris particularly admires Riverford the organic veg box company and their way of communicating with their customers.
The best way to contact Chris is at chrisradford.net or by email at [email protected]
His book Attractive Thinking

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