Why a Brand Triage - Personal, Product and Company Brand - Increases Reach

Join Our Newsletter

Privacy Policy 

 
 
 
Subscribe

Introduction 

Chrissie Lightfoot is a prominent international legal figure, entrepreneur, author and CEO of Robot Lawyer LISA. She has written two books including - The Naked Lawyer and Tomorrow’s Naked Lawyer.

Show Notes

Chrissie Lightfoot is a prominent international legal figure, entrepreneur, author and CEO of Robot Lawyer LISA. She has written two books including - The Naked Lawyer and Tomorrow’s Naked Lawyer.

  • Started in business before training as a lawyer in her mid-30s and used her own personal brand to bring in clients for the solicitor’s practice where she did her training.
  • After the launch of her first book, The Naked Lawyer in late 2010, she was asked to speak at a number of legal events around the world.
  • Has worked with many solicitors and barristers at different stages of their careers to help them with their personal branding
  • Has worked remotely with lawyers worldwide, mentoring them to niche themselves and dovetail their personal brand with their company's strategy.
  • Uses the brand triage - strong personal brand, strong product brand and strong company brand to increase reach and depth of reach
  • Developed Robot Lawyer LISA in 2017 to help automate legal agreements online
  • Chrissie admires Oprah Winfrey for the way she uses her brand to bring about positive change as well as David Beckham for his use of his personal brand.
  • Get The Naked Lawyer and Tomorrow’s Naked Lawyer.

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.


Brand Tuned's Newsletter