Engaging Services for Your Brand
Some of the common pains when hiring someone to do design work is that you don't know what their process is going to involve until you begin working with them, and then you realize that there are certain points that you should’ve covered. In this episode my guest speaks about how his frustrations with hiring designers, led him to create a platform that made this process a lot easier.
I started my career as a lawyer, I was a trial lawyer for 13 years. And in 2006, I was in charge of redesigning and I was working in a mid sized law firm, redoing my firm's website. And so I was very intimately familiar with web design at the time, I actually hand coded one of the first legal websites when I started practicing law in 95. But I went through this typical process of putting together the requirements and interviewing freelancers and agencies and picking the one that we thought was the best and then waiting a few months for them to bring their designs and the work that they did. And I hated all of it.
And in my frustration, I went home and said, this got to be a better way for people to buy design services. And I stumbled on really, really creative and talented people across the world who were fun playing around with design. And so I asked myself the question, why do we go to people who went to design school who worked at it for 20 years, when at the end of the day, what we're buying is something visual, And so that turned into Crowdspring.
Like a lot of entrepreneurs who tried to solve their own problem. We said, Why do we constantly fight this friction? Exactly. As you said it You wait, you don't know what's involved. And so we built the marketplace to do the opposite. you post your requirements we take you through a q&a A question and answer session where we put together your creative brief. And rather than looking at bids and proposals on people's profiles, people do the actual work. I'll give you an example.
Like every two sided marketplace, this is a challenge for businesses whenever they think about marketplaces, because marketplaces have two audiences. You have an audience of buyers and you have an audience of sellers and you never really know which audience will be tough to build or both. It'll be very tough to build. Most marketplaces have a natural organic path to growth, if you can focus on one audience. Some marketplaces don't.
I'm sure you've had lots of guests that talked about, the concept and startups a minimum viable product. And I'm not a big fan of this concept of minimum viable product, I'm a fan of the minimum sellable product, which is building something that somebody else is willing to pay for. That's the for me has always been the driver. So people started paying for it. And we started building a nice marketplace.
We asked both sides to what degree is intellectual property important. This is hundreds of businesses, hundreds of freelancers. And then to what degree do you protect it? shockingly, both sides. 100% have responded hundreds of people said intellectual property is very important to your point. But very few of them actually did something to protect it. And the reason was, because it was too expensive for some of these transactions. So if they were hiring an agency and spending $100,000, then they would go to an attorney and say I need to protect this with Intellectual Property agreement. If they were hiring a freelancer for 1500$. They felt really awkward because they didn't want to pay another 1000 or 1500$ to work with an attorney to protect it.
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