Why Have a Brand Strategy for Your Business? Part 1
Whatever your circumstances, setting your brand strategy can be really useful whether you’re branding a new business or rebranding an existing one. Start by considering what your overarching ambition and vision is for your business.
Whatever your circumstances, setting your brand strategy can be really useful whether you’re branding a new business or rebranding an existing one. Start by considering what your overarching ambition and vision is for your business. Thinking through your brand strategy over a period of time helps in clarifying your vision, mission and values.
- Aligning your personal and business goals gives you the right mindset to achieve your ultimate objectives
- I believe there’s huge value in testing your ideas for a new business concept first before spending money on getting a visual identity, trade marking, and the like
- Think about your brand strategy gradually, make notes, and keep updating your thinking
- To stand out a brand needs to be legally distinctive, not just visually noticeable
- In the 21st century it’s necessary to use IP to brand your business effectively
- The name plays a fundamental role because many actions by competitors that you might want to stave off involve the brand name or brand designs
- What associations do you have when you think of brands like Ikea or Apple?
- What brand promise do you want people to associate with your business?
- “Brand” is why we expect one thing when we come across a SWATCH and another when we hear the ROLEX name
- Brand strategy also involves thinking about how to create a customer experience, branding, and communication messages to support the impression you want to convey
- What quality or outcome do you want to deliver consistently and reliably
- You should have a clear vision of the business you’re building so you can design your business to support how you want it to be known
- The aim is to create a brand that comes to mind when consumers are looking to buy the product or service you offer
- Work out WHY you do what you do
- Nike’s purpose is to bring inspiration to every athlete in the world
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