Brand Strategy With Mark Ritson
Join Our Newsletter
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/JlX3nK58SBmHH8G5SZu8_15.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/JgIHBadERbqFG9pvsCwr_16.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/1Kmr6vCaSnq3qqvmMjpN_Copy_of_Samo_na_web_shopu_2.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/cPFaqAJ1QuO98CcLVufR_20.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/AUW4qjdLTTKLUtfVaYj4_21.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/3803163/settings_images/qsMqqIxBQRWemqucU7bq_19.png)
Introduction
Mark Ritson answers some of the burning questions I had around understanding the market and differentiation and positioning, specifically the U and the E elements of my TUNED framework.
Show Notes
I asked him about business strategy positioning and brand strategy, what he thinks of Byron Sharps views on differentiation and distinctiveness, whether it is possible to own a particular attribute and how brand strategy is dealt with in the household name brands Mark consults with. I also wanted to know Mark's views on brand purpose.
In this episode Mark and I discuss:
- Rebranding
- Brand purpose
- Market research
- Marketing strategy
- Business and brand strategy
- The business model for an idea
- Standing out with your purpose
- Mark’s views on Transferwise’s rebranding to Wise
- The difference between brand and marketing strategy
LinkedIn - Mark Ritson
Twitter - @markritson
www.marketingritson.com
Mini MBA in Brand Management by Mark Ritson
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.