Brand and Business Strategy

Join Our Newsletter

Privacy Policy 



Brad VanAuken of BrandForward, Inc. shares insights on how to rebrand, thinking through the mission, vision, values and positioning choosing the brand identity - namely the brand name, logo, colours and the like. 

Show Notes

This episode covers rebranding as Brad shares his process for transforming an organization, its products or services into a strong brand, imbuing it with an identity that gives the business human qualities. In this episode we cover:

  • Growing the brand
  • Brand identity and brand positioning
  • Branding — uniqueness or differentiation
  • Understanding the clarity of a brand’s mission
  • How designers can inject emotions into a brand
  • Importance of color in branding 
  • Icons — whether to check them before they're created
  • Components of brand identity — non-visual
  • How to communicate or brief a designers when it comes to branding.
  • The single most important issue to focus on for a business to succeed.

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter