What is Intellectual Property and What You Need to Know About It
In this episode, I discuss intellectual property rights, which cover intangibles. IP is a huge body of law, consisting of individual series of rights known as patents, trademarks, copyright, designs, and confidentiality and each of these is a vast area of law.
I discuss that every time you create something new or set up a new project it's important to consider confidentiality, trademarks and copyright. I also share my insights on why IP is the nuts and bolts of your business.
In brief the episode covers:
- Raising awareness of IP
- The problem with IP at the moment
- IP is the nuts and bolts of your business
- Patents protect the way things work and how they function
- The protection involved when you're creating a name
- What you need to do wherever you are located in the world will be the same in order to protect your position
- Three rights that come into their own — confidentiality, trademarks, and copyright
- Trademarks protect your names, your logo and your distinctive branding
- Your website, music, images, content, any software you have are protected by copyright
- The idea behind trademarks is that terms that other traders need to use should be kept free
- Naming is very important to suspend your beliefs about what makes for a good name
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