Brand Tuned Podcast

with Shireen Smith

Brand Tuned podcast is all about the 'what and why of branding' and how to avoid commoditisation through better differentiation and positioning. It also discusses why distinctiveness involves intersecting brand creation with intellectual property (IP) and brand protection.

Brand Tuned Podcast

is all about the 'what and why of branding' and how to avoid commoditisation through better differentiation and positioning. It also discusses why distinctiveness involves intersecting brand creation with intellectual property (IP) and brand protection.

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Featured Episodes

Mark Ritson on
Differentiation and Positioning

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Is it Time to Change the Creativity First Mentality
In Branding?

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On Brand, Advertising
& More

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The Changed Branding Industry

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All Episodes

100th Episode Celebration of Brand Tuned

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How to Create Transformative Brands with Emmanuel Probst

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Takeaway lessons from Sean Adam's Masterclass on Identity Design

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How to Succeed with Identities Without Really Trying

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Identity - Creating Your Purple Cow

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Strategic Creativity - Being Relevant and Resonating

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Why Focus on Ownership

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One Brand, One Brand Voice

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Brand Strategy for Start-ups and Beyond

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Calling Bullshit on Brand Love

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Differentiation

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Brand Positioning

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Differentiation and Positioning for Small Businesses

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Sales Differentiation Strategy

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The What and Why of Trade Secrets

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The Power of Animation in Branding

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How to Move Beyond Your Job Role To Trusted Adviser

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Becoming A Company Of One

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Creating Passion
Brands

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The Marketing Meetup Community

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Rebranding Rethink Press

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Colour Psychology

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Strategy For Creating Hype

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Dumbing Down of Brand Assets

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Market Orientation & Segmentation

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The Changed Branding Industry

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Segmentation & Targeting - Branding Industry

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How To Stand Out From Your Competition — Niching

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Somi Arian interviews Shireen

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Niche Investment Comms

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On Brand, Advertising & More

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Positioning with Paige Arnof-Fenn

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Why Not to Rely On Colour To Stand Out

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Is it Time to Change the Creativity First Mentality In Branding?

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Descriptive or Distinctive Name?

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How To Brand Using Trademarks Strategically

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Verbal Identity with Rob Meyerson

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Interview About Brand Tuned

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Is IP a Constraint on Creativity?

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Branding and
Distinctiveness

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Raising Women's Socioeconomic Status

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Logo Design
Process

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Creating a Meaningful Brand

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Brand & Intellectual
Property for Startups
Vox Pops

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The Role of IP in Branding

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Distinctiveness v Differentiation — Why Focus on Distinctiveness

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The Brand Starts From Inside Out

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Brand Positioning and Messaging

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The Key Role of Values With Chet Morjaria

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Insights On Setting Up In Business from a Serial Entrepreneur

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Chris Kneeland on Cult Branding

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Brand Naming Hierarchy -Essentials to Consider When Naming Your Brand

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Brand and Business Strategy

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How to Brand and Differentiate Your Online Business

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Marketing is Too Important to be Left To Marketers

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How to Stand Out With Unique Expertise – Go Narrow and Broad

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Understanding
Research and
Diagnosis

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What You Need to Know When Choosing a Domain Name

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What to Consider When Formulating Your Brand Strategy

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Using Gut Reactions to Support Your Brand Strategy

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How to Develop and Exit Plan for Your Business

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How to Develop Your
Ideas using Product
Market Fit

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Brand Strategy With Mark Ritson

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What is a Business
Model?

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Why Fuse Brand Creation With Brand Protection?

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Things to Consider When Hiring a Designer

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Why Entrepreneurial Skills Are Important

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How to Create a System For Your Digital Marketing Success

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How to Get And Stay Profitable

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Transforming the Human Spirit Through the Power of Creativity

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How to Manage a Successful Digital Marketing Agency

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Using Video to Scale Your Business

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Understanding Secrets of Successful Sales

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The Why and How of A Perfect Pitch For Your Business

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How People Can Manage Their Social Media

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Creating His Business and Growing it Through Franchising

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Creating the Team Culture

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Why Have a Brand Strategy
for Your Business? Part 2

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Why Have a Brand Strategy for Your Business? Part 1

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How Brand, Branding and Marketing Impact Your Business Success

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Building a Translation Business

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Brand Naming Process From Brand New Name Book

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Accountant's Perspective on IP Value & Importance of IP Foundations

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Why Brand Protection is Important in Marketing

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Why a Brand Triage Increases Reach

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A Product Designer's Perspective on Branding

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Develop Your Personal Brand and Grow Your Business

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What Not To Do When Branding

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How To Understand Your Customers Better than Your Competitors

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Rethinking Your Brand? Use IP Strategically

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Branding Home and Interior Sector Businesses

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Growing and Selling his Distilled SEO Consultancy

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How a Focus on the Right Niche Led To Success

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Add Then Multiply Approach to Achieving Unprecedented Growth in a Short Time Scale

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An Employee Centered
Approach to Branding

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Branding Early Stage
Businesses

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Business Storyteller

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Building the Dent
Brand

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Why and How To Combine the Three Disciplines that Impact Branding

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