The Lidl-Tesco Logo Clash

The Lidl logo lawsuit against Tesco last year was the subject of a Court of Appeal decision last month.

Lidl had registered a ‘wordless mark’ as well as the mark with its name Lidl written inside the circle as shown below.

It had consistently been using its trademarked circle with its name or other writing inside the circle and was widely recognised by its identifying sign.

In my LinkedIn piece last year, I expressed surprise that Tesco felt the need to move away from its own blue tile background (shown below).