Positioning with Paige Arnof-Fenn

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Paige Arnof-Fenn is the founder and CEO of Mavens and Moguls, which is a marketing or branding firm located in the USA.

Show Notes

She graduated from Stanford University and holds an MBA from Harvard Business School. Her experience spans corporate branding at Proctor & Gamble, start up branding for various companies that were subsequently sold,  and entrepreneurial branding working for clients of Mavens and Moguls. These range from early-stage, startup, pre-revenue, to venture-backed, and all the way to fortune 500 companies. One of her clients that we discuss was Virgin.

In this episode, we cover:

  • The different branding needs clients tend to have based on their size
  • How to do market research and segmentation for small pre-revenue companies
  • Effectiveness comes from not having too many messages in your storytelling 
  • Naming, identity creation, and tying it all together in a brand blueprint
  • How working at Proctor & Gamble and Coca Cola have multidisciplinary teams that include lawyers
  • The most important area to focus on for a brand to succeed 

View the podcast transcript here

LinkedIn: Paige Arnof-Fenn

Valuable Resources:

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IP Strategy Is Part of Brand Strategy Blog