Brand Tuned Accreditation 

Create more distinctive brands
using intellectual property strategically

Brand Tuned Accreditation 

Create more distinctive brands
using intellectual property strategically

What is the Brand Tuned Accreditation 

When you create a new brand, decisions about the business model, how you want to be perceived, and what you want to be known for, impact the success of the business, its choice of name, and visual identity. Intellectual property should drive the brand’s strategy.

While brand strategy for established businesses only involves the IP strategy if there is a name change or brand identifiers are altered, when you create a new brand, IP strategy is central to brand strategy.

IP strategy impacts business strategy as well as determining the approach to naming and other identifiers so the brand meets the legal requirements of distinctiveness. Choosing the brand name first and then referring clients to IP lawyers for availability searching and trademark registration does the client a disservice. It’s an approach that’s outdated in the 21st century, leaving clients exposed to risk and potential problems down the line. Taking account of brand protection before choosing a name is the way to ensure the business gets a unique identity that it owns as it works on achieving long-term success.

The Brand Tuned Accreditation shows you how to create a distinctive, differentiated brand. It provides those in the front line who offer brand related services, such as marketers, designers, and IP lawyers a personal development opportunity to develop the necessary multi-disciplinary skills in business, marketing, design thinking and intellectual property. It will give branding professionals an edge over their competitors to better support their early-stage clients to succeed.

Who should join the Brand Tuned Accreditation Programme?

The program is for marketers, designers, IP lawyers and founders creating new brands.

What’s Next? 

Visit the IP Strategy Page
Visit the IP and Brand Strategy Page

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