Logo Design Process with Ian Paget

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Introduction 

Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design.

Show Notes

Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community. 

In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.  

Among other things the episode covers:

  • How to approach the dsign of symbols
  • Meeting clients expectations around what visual creations can do for them.
  • Ian’s approach in a naming project for a client.
  • The common reasons why clients decide to improve their logos, and visual identity
  • How a visual such as a logo represents what someone wants to be about
  • Protecting assets such as logos through securing  intellectual property 

View the podcast transcript here 

LinkedIn:  Ian Paget
Twitter: @ianpaget
Website: logogeek.uk

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