Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community. 

In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.  

Among other things the episode covers:

• How to approach the dsign of symbols
• Meeting clients expectations around what visual creations can do for them.
• Ian’s approach in a naming project for a client.
• The common reasons why clients decide to improve their logos, and visual identity
• How a visual such as a logo represents what someone wants to be about
• Protecting assets such as logos through securing  intellectual property 

View the podcast transcript here 

LinkedIn:  Ian Paget
Twitter: @ianpaget
Website: logogeek.uk

Valuable Resources:

Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Accelerator
www.brandtuned.com