Accelerator Program: The Accelerator will draw on proven evidence-based insights into how brands grow. It is suitable for small businesses or their advisers who want support to do effective research to diagnose the situation before developing a strategy to develop a unique, distinctive brand that is inimitable.
The program will guide participants to position their offering taking account of the competition, what is important to customers, and what the business itself is best placed to promise.
Developing a distinctive brand means focusing on intellectual property which impacts the choice of name as well as identifiers such as the logo, symbols, fonts, characters, colours, any sounds etc that are worth developing to stand out in the market.
There are 4 core modules of the TUNED framework around which the program will be developed
THINK IP FIRST
UNDERSTAND THE MARKET
NAME IT RIGHT
ESTABLISH THE BRAND STRATEGY
WHO SHOULD JOIN?
- Designers, marketers, entrepreneurs, business consultants who want to create a distinctive brand using intellectual property strategically.
- Those wanting a branding course suited to SMEs, start-ups and early stage businesses.
- Those looking to do effective research that SMEs can afford.
- Those searching for a complete program on brand strategy that includes essential IP that is intrinsic to branding and invariably missed out from other programs.
The accelerator starts in April 2022. If there is sufficient interest a pilot program will be offered in February 2022. If you’re interested register your interest.
There is no commitment involved. Registering means you get to hear first when the details of the Accelerator are released. Once you have full details, know the price, any discounts on offer, and how to sign up you decide whether to join the Accelerator.
Register your interest now.