Business Storyteller

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Introduction 

In this episode of the Brand Tuned Podcast, Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story. 

Show Notes

 

In this episode of the Brand Tuned Podcast, Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story. 

  • How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use stories
  • Susan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guide
  • Why your customer’s story is the most important story of all, the one to focus on
  • Showcasing what your customer needs will show you care about their problems
  • A good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.
  • Susan can be found at thebusinessofstories.com

LinkedIn: Susan Payton

View the podcast transcript here

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