Brand & Intellectual Property for Startups Vox Pops

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Introduction 

In this episode, Shireen interviews a series of business owners to produce a Vox Pop about what they did when they first started out to create their brands. 

Show Notes

In this episode, Shireen interviews a series of business owners to produce a Vox Pop about what they did when they first started out to create their brands. How did they deal with the IP side of things? 

In brief this episode covers:

  • Brand Naming
  • Brand journey
  • What does brand mean?
  • Insights on choosing the right help when turning ideas into a brand
  • Protecting the brand name through intellectual property
  • How to attract the right clients and decide the type of clients to target
  • Accessing the right help in turning ideas into a business and brand
  • How does intellectual property interplay with the branding work they’re doing for their clients

Vox pop guests:

View the podcast transcript here


Valuable Resources:

Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Accelerator
www.brandtuned.com