In this episode, Shireen interviews a series of business owners to produce a Vox Pop about what they did when they first started out to create their brands. How did they deal with the IP side of things? 

In brief this episode covers:

• Brand Naming
• Brand journey
• What does brand mean?
• Insights on choosing the right help when turning ideas into a brand
• Protecting the brand name through intellectual property
• How to attract the right clients and decide the type of clients to target
• Accessing the right help in turning ideas into a business and brand
• How does intellectual property interplay with the branding work they’re doing for their clients

Vox pop guests:

• David Horne 
  • The owner of Add Then Multiply a consulting business that advises entrepreneurs on how to scale up using their face methodology
• Paul Griffiths 
  • An energetic, forward-thinking business leader who is focused on helping people develop and achieve their potential. The owner of Aspire Active Education Group Ltd. 
• Gareth Bain 
  • Founder of Got Legs Digital a growth marketing agency helping small & medium-sized businesses in the UK to acquire engaged customers and grow. 
• Pam Tironi  
  • The managing director and CEO of The Pizza Room and The Coffee Room. 
• Gerri McMahon 
  • The founder of The Academy of Light & Soul Discovery Coaching, Gerri is a world class coach who has worked with thousands of people worldwide. 
• Jan Mikulin  
  • The founder of INSIDEout, a training and development company, focussed on fostering collaborative cultures in the creative and professional services industries.

View the podcast transcript here

Valuable Resources:

Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Accelerator
www.brandtuned.com