Writing the book was an eye opener into the conflicting, impenetrable advice that characterises much of the branding industry. She came across so much jargon, folklore, hype, and pop psychology written about brands that makes it difficult for people to know what to focus on when developing their brand. Brands are often created by people with no training in IP for people who have no idea about the pivotal role IP plays in business and branding. She realised there is a need for more support on how to create a distinctive brand using IP. So, a course/accelerator is planned for 2022.
Brand Tuned also offers consultation advice and coaching on branding and IP. If you require legal services such as trademark registration visit: Azrights website.