Mark Ritson on Differentiation and Positioning

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This episode from the archives features Mark Ritson discussing brand strategy.

Show Notes

 Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. 

In this episode we covered:

  • Rebranding Transferwise
  • Brand purpose
  • Market research and how it differs from brand strategy.
  • Marketing strategy
  • The intersection between business and brand strategy
  • Relative differentiation  

LinkedIn: Mark Ritson
Twitter: @markritson 

Mini MBA in Brand Management by Mark Ritson

View the podcast transcript here

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accelerator