Strategy For Creating Hype

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Lucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience.

Show Notes

She is focused on teaching early stage businesses how to do their own publicity without spending a fortune. 

In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values.  We discuss:

  • Strategies for creating hype for your business
  • Insights and ideas on how to pitch a story to publications you want to collaborate with
  • How she helps clients create their personal brand — the process & strategy
  •  The importance of values, which shape everything as you build your brand
  • Collaborating with like-minded business people to increase your impact
  • The value of email marketing in business

LinkedIn: Lucy Werner
Twitter: @LucyWernerPR
Instagram: @lucywernerpr

View the podcast transcript here

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accelerator