Is IP a Constraint on Creativity?

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Stephen Willard is a graphic designer and former art director who moved into employee benefits communications and now runs his own company EMBLAZE a workplace engagement company that specialises in delivering high energy experiences to employees.  

Show Notes

In this episode, we discuss how IP tends to be regarded as a luxury, rather than as something essential, and how Stephen has picked up his knowledge of the subject during his career. We cover:

  • Brand identifiers and the creative process
  • The rationale of changing brand identifiers
  • What the brand is — how a brand can be recognized
  • Stephen's experience in designing a logo — the elements to take into account
  • Why use of symbols is rare when it's an effective way of being remembered
  • The extent to which law is a constraint on creativity
  • Designing for a regulated industry

View the podcast transcript here

LinkedIn: Stephen-willard
Twitter: sjwbranding
Instagram: @stephen.j.willard

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