100th Episode Celebration of Brand Tuned

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Introduction 

Now that we’re at the 100th episode rather than looking back on past episodes as is often done on podcasts, we instead want to look forward to the future.

Show Notes

We’re celebrating a new milestone as we reach our 100th episode.  Now that we’re at the 100th episode rather than looking back on past episodes as is often done on podcasts, we instead want to look forward to the future. That’s why we are releasing several podcasts today:

  • A vox pop episode about intellectual property
  • An episode with Somi Arian of Fempeak whose purpose is to raise the socio-economic status of women. 
  • Thomas Kolster on creating a meaningful brand 
  • Ian Paget of the logogeek podcast on a conversation around logo design process

This episode covers:

  • The story behind the Brand Tuned podcast
  • Insights on the Oatly v Glebe Farm Foods case
  • Why considering the IP dimension is important when creating a brand
  • How to plug the gap in the IP training of marketers and designers

View the podcast transcript here

Valuable Resources:

Register to attend the Brand Tuned book launch on 28 September 2021
Brand Tuned Accelerator
www.brandtuned.com