Shireen Smith - Why Branding Needs to be Interdisciplinary to Benefit Clients

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Introduction

In this episode Shireen discusses why branding has to become interdisciplinary for the good of the organisations rebranding. 

Show Notes

In this episode Shireen discusses why branding has to become interdisciplinary for the good of the organisations rebranding. 

  • How legal and creative teams working together gives a better outcome
  • The current situation for most organisations is the silo approach
  • Why organisations need to identify their purpose, what change they want to make in the world.
  • Brand Tuned has been launched to change the existing conversation around branding and allow founders to get a holistic approach to branding and IP.
  • The BrandTuned podcast is to showcase the journeys people have had with their brand.
  • Our purpose is to bring professional guidance and inspiration to every brand in the world so they can build on strong foundations and succeed in their aims and ventures.

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