The online identity masterclass for Business Leaders, Founders, Marketers & Creatives with Shireen Smith 20 year Intellectual Property (IP) lawyer and leading brand IP specialist:

How to create a unique brand that stands out for the long term - and can’t be stolen or copied - by using IP effectively

Plus: the big IP mistakes even brands like Apple, McDonalds, Lacoste & Tesco have made - and how to avoid them

IP impacts business design, management of competition and value creation. When you don’t address it correctly there can be dramatic consequences. But IP mistakes don’t always show up in dramatic ways. Sometimes a business is just less successful because it’s using a worthless name.