Take Marks and Spencer for example. This is arguably the UK’s greatest brand of the 20th century. Simon Marks was the son of a Jewish immigrant who aspired to a middle class life. He believed that family was everything and that quality and value weren't necessarily to be traded off against each other. The man imbued his own values into this incredible brand.
Understanding the founder gives an enormous insight into the brand they're creating. It isn’t always easy for founders to uncover what’s relevant about their worldview or beliefs in order when they’re creating their brand. It helps to work with a brand creator to get answers to key questions you need to know when creating your brand.
We offer a brand creation workshop to support brand creators, be they founders, marketers, designers, or lawyers, to create brands that take account of IP strategically
The 90 minute workshop includes how to position and differentiate the brand so it makes an emotional connection with buyers.
You’ll have a clear action plan for developing the brand’s communication and messaging. The workshop is entirely free.
Just register your interest to make sure you find out when the next workshop date is finalised